How Wellbel uses HAM to preserve historical retention data across platform migrations

When Wellbel migrated from WooCommerce to Shopify in 2023, they lost all of their historical retention data. Every trend, every cohort, every signal they had built up since launch. Gone. It was a painful lesson in the hidden cost of platform migrations.

So when the team considered moving from Recharge to Skio, they knew what was at stake. The migration made sense operationally, but the data risk was real. Without a solution, they would lose their retention history for the second time in two years, and with it, the ability to understand how their subscribers were actually behaving over time.

Wellbel uses HAM to preserve historical retention data across platform changes. When they migrated from Recharge to Skio, HAM maintained continuity across their full subscriber history. Retention trends, cohort performance, lifecycle data, all carried forward intact.

For the first time, a platform migration did not mean starting from zero. The team moved to Skio with confidence, knowing their historical data would not be a casualty of the change.

Today, Wellbel operates on Skio with a complete, uninterrupted view of subscriber retention going back to launch. The decisions they make on retention, churn, and lifecycle are grounded in their full history, not just what happened after the last migration.

"When we migrated from Recharge to Skio, we expected to lose our historical data like we did when we moved to Shopify. HAM made that a non-issue. Having our full retention history intact means every decision we make on growth and lifecycle is backed by real trends, not just what happened last month."

Meet Wellbel:

Wellbel was founded in 2020 by Dr. Dan Yadegar, a Harvard-educated, triple board-certified physician with deep expertise in cardiology, internal medicine, and longevity. After witnessing his sister's struggles with hair loss and the lack of safe, effective options available, he brought his clinical knowledge to the formulating table. Today, Wellbel is a trusted partner in hair health. We support all hair types, for women and men, at every stage of life.