How WINPRO Pet uses HAM to get subscription answers at a glance

As WINPRO Pet continued testing new subscription offers and buy box experiences, the team needed a faster way to answer everyday subscription questions. They wanted to compare selling plans, understand which products customers were subscribing to, and quickly evaluate how subscription initiatives were performing.

Like many ecommerce operators, getting those answers meant exporting multiple reports from their subscription platform and manually analyzing the data. While the information was there, it took time to organize, interpret, and turn into actionable insights.

Because subscription is just one part of WINPRO Pet's broader growth strategy, the team was not looking to spend hours inside analytics. They needed a way to check in a few times each month, quickly understand what had changed, and confidently move on to the next priority.

HAM gave the team a centralized view of the metrics they care about most. Selling plan performance, subscriber behavior, and product level insights are now available at a glance. As the team launches new subscription offers and buy box tests, they also document each experiment directly within HAM, making it easy to look back and understand what changed, when it changed, and how those changes impacted performance.

Today, WINPRO Pet spends less time searching for answers and more time making decisions. Instead of rebuilding reports every time they need insight, the team can quickly evaluate performance, measure the impact of new initiatives, and keep moving.

"I went from downloading multiple reports and manually analyzing them just to answer basic subscription questions to seeing everything I need at a glance. All I had to do was describe what I wanted, and the HAM team built a dashboard that fits exactly how I think about the business."

Meet WINPRO Pet:

WINPRO Pet develops science backed canine supplements designed to support mobility, digestion, joint health, and performance. Trusted by veterinarians, trainers, and pet owners alike, WINPRO Pet creates targeted nutrition that helps dogs live healthier, more active lives.