How Magic Mind uses HAM to reduce churn and increase subscriber revenue by 40%+

As Magic Mind scaled its subscription program, the team knew subscriber behavior was not uniform. Some customers stayed for months, while others churned early, but there was no clear way to isolate where churn was happening or what was driving it.

Reporting showed churn in aggregate, but it could not be broken down by product, variant, or pack size in a way that supported confident decisions. The team could see that churn existed, but not which subscribers were leaving, when they were most likely to cancel, or what changes would actually move the needle.

Magic Mind uses HAM to analyze retention and churn across the full subscriber lifecycle. This surfaced clear patterns. Pack size had a measurable impact on retention, with certain configurations consistently producing longer-tenured subscribers. Product choice mattered as well, with some products driving lower churn and higher lifetime value than others.

HAM also revealed when cancellations spiked, allowing the team to identify the highest-risk moments in the subscriber journey and act before churn occurred.

With this clarity, Magic Mind made targeted changes to lifecycle marketing and subscription settings based on real subscriber behavior. The result was a 40%+ increase in monthly recurring revenue from subscribers, driven by lower churn and improved lifetime value rather than increased acquisition alone.

Meet Magic Mind:

Magic Mind is a daily mental performance shot created to help people work smarter, not more wired. Blending nootropics, adaptogens, and functional mushrooms, the product is designed to support sharper focus, calm energy, and reduced stress without the highs and crashes of traditional caffeine.