How Cadence uses HAM and its MCP to measure the true impact of every subscription experiment

As Cadence continued testing new subscription offers, pricing strategies, and customer experiences, the team needed a better way to understand what was actually driving subscriber performance.

Every change had downstream effects on retention and lifetime value, but measuring those effects wasn't always straightforward. The team could see individual metrics, yet understanding the full impact of an offer, or comparing it against previous tests, required pulling data from multiple places and piecing together the story manually.

Cadence uses HAM to analyze subscriber performance across every experiment. By combining retention, lifetime value, and subscriber behavior with the context behind each test, the team can quickly understand what worked, what didn't, and why.

With HAM's MCP, that process is even faster. Instead of navigating dashboards, the team can ask questions directly through Claude, explore trends in real time, and investigate subscriber performance through a natural conversation.

Today, Cadence makes faster, more informed decisions about offers and subscription strategy. Every experiment builds on previous learnings, giving the team confidence to optimize based on long-term subscriber value rather than isolated metrics.

"HAM transformed how we understand our subscriber data. The MCP takes it even further. I can now have a conversation with our data directly through Claude - it's like having an analyst on call. The ability to test offers, leave notes, and have a comprehensive understanding of their impact so flexibly has completely changed how we make decisions."

Meet Cadence:

Cadence is a premium performance supplement brand built around a simple belief: water alone isn't enough. Founded in Los Angeles in 2024 by Ross MacKay and George Heaton, Cadence develops science-backed hydration products that harness the power of salt to optimize performance, recovery, and mental focus for athletes and high performers.