How BodyBio uses HAM to test subscription landing pages while maintaining healthy churn

As BodyBio looked to grow its subscription business, the team focused on increasing subscription take rate without compromising long-term subscriber health. CRO and landing page tests were running, but there was a fundamental gap in visibility.

Subscription take rate could not be tracked consistently. The team lacked a reliable view of how take rate changed day to day, how it varied by product and variant, and whether improvements were coming at the expense of higher churn. Without that clarity, it was difficult to know which tests were truly working.

BodyBio uses HAM to track subscription take rate in real time, both at a global level and broken down by product and variant. This gave the team immediate feedback as tests rolled out, along with the ability to compare performance across products while keeping a close eye on downstream churn.

With a clear view of both take rate and subscriber quality, BodyBio can now optimize for higher subscription adoption confidently, ensuring growth decisions improve the health of the business rather than just inflating short-term conversion.

Meet BodyBio:

BodyBio is a science-backed supplement brand built around one core belief: lasting health starts at the cellular level. Trusted by practitioners and health-focused consumers alike, BodyBio formulates targeted supplements that address root causes rather than surface symptoms, with a focus on longevity, brain health, and gut health.